Marketing & Growth

Menu design templates, marketing strategies, and growth guides to attract more customers and increase revenue.

16 free resources

Oil painting of a bistro window at dusk with a blank A-board on the pavement
A bistro window at dusk with a blank A-board on the pavement.

Growth for an independent restaurant rarely comes from a big campaign. It comes from a menu that steers guests to the right dishes, a weekend daypart that fills a slow morning, catering orders that use the kitchen between services, and a list of regulars you can reach without paying a platform.

The guides here are practical and costed. The templates turn them into something you can print, send to a client or hand to a designer.

Where to start in Marketing & Growth

  1. 1.Restaurant Menu Engineering — Find the dishes that earn the most, then sell more of them.
  2. 2.Restaurant Marketing Plan Template — A step-by-step plan with a spending guide and channel picks.
  3. 3.Restaurant Email Marketing — Build a list you own and the campaigns to send it.
  4. 4.Uber Eats vs DoorDash — What delivery really leaves you per order.

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